Message from the CEO

Prof. Ch. Zahid Hussain Sidhu

Director & Chairperson, Brains Securities (Pvt.) Limited Founder & CEO, Universal Students’ Consultancy (USC)

“With faith, discipline and selfless devotion to duty, there is nothing worthwhile that you cannot achieve.” — Quaid-e-Azam Muhammad Ali Jinnah

 

With the grace of Allah (SWT), I extend my heartfelt appreciation for the remarkable journey we have undertaken—one defined by resilience, adaptability, and a steadfast commitment to growth.

 

At Brains Securities (Pvt.) Limited (BSL), we embody the spirit of innovation and ethical progress. From humble beginnings, we have grown into a dynamic institution, offering a comprehensive suite of services in stock brokerage, fund management advisory, and career counselling & higher education solutions.

 

Our vision is rooted in sustainable growth, consistent value creation, responsible competition, and technological advancement, all while staying true to the highest standards of transparency and ethical governance.

Corporate Introduction

Established in 2015, Brains Securities (Pvt.) Limited is a registered TREC Holder of the Pakistan Stock Exchange (PSX), licensed under the Companies Ordinance of 1984.

 

Over the years, we have:

• Built a diverse portfolio of retail and institutional clients, fund managers, and corporates.
• Introduced KATS Direct Terminal access and a full-service trading hall in Lahore.
• Launched an intuitive online trading platform accessible via desktop and mobile devices.
• Invested in client education, proactive research, and advisory support.
• Adopted secure, automated processing through EClear Services Ltd OMS.

 

Our journey reflects an unwavering commitment to responsible leadership, wise investment, and sustainable growth.

Leadership Profile

Prof. Ch. Zahid Hussain Sidhu

Director & Chairperson, Brains Securities (Pvt.) Limited

Founder & CEO, Universal Students’ Consultancy (USC)

 

Prof. Zahid Hussain is a respected academician and visionary leader with over 30 years of experience in career counselling, educational consultancy, financial services, and as an economist.

 

Key Highlights:

• Founder of USC, a pioneer in student career guidance across Pakistan since 1995. - Chairperson of Brains Securities, driving strategic growth, innovation, and compliance in Pakistan’s capital markets.
• Expanded USC nationwide, making career guidance accessible to both urban and rural communities.
• Recognized for his integrity, transparency, and commitment to client success. - Contributor to academic and financial forums, championing youth empowerment and sustainable economic development.

 

His unique combination of expertise in education and finance makes him a trusted advisor and a beacon of ethical leadership.

Mission Statement

“To deliver the highest quality of service that meets the evolving financial needs of our clients; to uphold transparency and ethics; and to establish enduring relationships built on trust and results.”

 

• Foster long-term client relationships.
• Maintain the highest standards of professionalism.
• Pursue growth with integrity and dedication.

Vision Statement

“To empower our clients’ financial success by combining industry expertise, innovative tools, and personalized strategies—enabling growth for individuals and institutions alike.”

 

• Enable informed financial decisions.
• Invest in cutting-edge digital platforms.
• Drive results through strategic insights.

Our Services

Client-Centric Offerings

• Timely market insights, trade confirmations, and portfolio updates.
• Regular email dispatches and postal services (via TCS).
• Responsive support via phone, email, and online chat.

Digital Trading Platform

• Access to account statements, ledgers, and holdings.
• Visual portfolio snapshots and transaction summaries.
• Real-time execution and system-driven analysis tools.
• Cross-platform compatibility (desktop & mobile).

Strategic Support

• Research-driven equity recommendations.
• Customized trading strategies (system-based + manual).
• Training for new traders and emerging investors.
• Compliance and regulatory advisory.